You need to understand how your competitors use content to connect with their audiences. Keyword research doesn’t occur in a vacuum.
Are they blogging, and if so, how often? Are they active on social media? What topics are they addressing? What’s their voice? Good content marketers take the time to analyze what the competitors are doing. Keyword research can tell you how customers are getting to your website, and help you refine your content strategy and improve ROI. If you want to deliver relevant content to your audience, you need to study what they’re searching for. For a more established brand, marketing might focus more on driving conversions - for example, by highlighting benefits of the company’s products or targeting specific segments. For a new company, a content marketer might focus on creating educational content to increase brand recognition. CM includes a range of web content writing, including homepage content, blogs, newsletters, along with other types of media like webcasts, podcasts and infographics.ĬM also includes a lot of work outside of content creation, including: Content Strategyĭifferent goals, industries and companies call for different types of content. Content marketers strive to connect with their clients’ audience and meet specific goals, such as generating leads, building brand awareness or driving the marketing pipeline. What is Content Marketing?Ĭontent marketing (CM) is the practice of planning, creating and sharing relevant and engaging digital content. So, what should you budget, and how can you find a provider that delivers solid ROI? Here’s what you need to know. Like anything else in business, you need to understand your options, and buy the combination of services that makes the most sense for your business.īut with the dizzying range of prices and services available, it can be challenging to figure out how much content marketing will cost your business. Among the top performers, that number jumps to 39%.īut throwing money at content isn’t going to buy success. Another study by the Content Marketing Institute shows that B2B organizations dedicate 29% of their budget to content marketing on average. If you want to get eyes on what you’re creating, you need to invest in content marketing.Īccording to one study by Kapost and Eloqua, content marketing provides three times the ROI of traditional marketing. You can have all the content in the world, but it won’t help your business if no one ever sees it.
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